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The Millionaire’s Mindset: How They Invest Their Gold Cash

According to studies, millionaires concentrate more on growing their assets than protecting them, and this is the primary reason why they are investing. Most people, especially financial advisors think that millionaires less worry about things, but actually millionaires are relatively more like non-millionaires. When it comes to the level of confidence for retirement, a significant percentage shows that millionaires around the world are not confident to retire at any age they want. The major decisions millionaires invest their money include development of a financial plan, investing in products apart from bonds and stocks, taking cash off the sidelines and make an investment, and taking a more international approach to investing. In summary millionaires invest their money on portfolio investments, equities, bonds, real estate and non-traditional investments.

Today, millennial millionaires young millionaires have a common trend when it comes to investment. Millenials or young millionaires are not just satisfied growing their money, they also want to fulfill their environmental and social goals through their investments, which is now called as “impact investing”. Today, millennial investors consider social impact as their ultimate key to their investment decisions. Millenials are really so engaged with impact investing, hitting the mainstream and hitting a tipping point. New investors believe that choosing the right companies they will lay their money on making an impact in the society in a more positive way, thus earning a greater return on investments. The investment process practiced by millennials is completely integrated with sustainability values. Unlike in the past, non-financial factors now play a crucial role in the financial performance of a company, because as the behavior trend show, a large number of investors and consumers support businesses that prioritize and consider the social impact of what they do as well as the profitability.

Modern investments is not just all about the money as millionaires are more open, flexible, smarter and sensitive to their society and their environment. Whether domestic or foreign investments, millionaires are putting their money considering social impacts and environmental outcomes. Indeed, we owe much to ordinary people’s hard work and courage, when they presented protests and campaigns about protecting the environment, providing for the less fortunate, protecting women and their children, fighting against unjust labor, poverty and other relevant social, environmental as well as economic factors, with the influence of social media and other digital technologies providing enlightenment to those who have more in life.

Apart from real estate, bond, equities and non-traditional investments, millionaires of today are actively participating hand-in-hand with charitable institutions and businesses engaged in social cause. And this is what we all want to be, no matter if you are just an average earner or a new business owner, you should always have the heart for others.

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